The SUCCESs checklist is one of the integrating concepts for the selection and implementation of sapient definitions. The brothers, Chip & Dan Heath have defined six powerful principles. It is both a great read and tool. Our reviewer notes from the book Made to Stick follow. Definitions: Mount Hamilton Wilderness, pamelo, Cast Member, Sandwich Artist, and Good Samaritan. — 900 words

"A sticky idea is understood." Links to the Heath brother’s SUCCESs Model summary chart. It is a framework that also illustrates how a definition, for example, "secondhand smoke", can have a huge impact. Secondhand smoke was a Simple (Principle #1), totally Unexpected (#2) message. It transformed the U.S. smoking debate. Non-smokers suddenly had rights and the leverage to do something about it. This was and still is a Concrete (#3) and a Credible (#4) definition (based on research and studies), but most of all "it allowed people to care about people, not numbers." This highly Emotional (#5) definition always had a factual basis. The Stories (#6) of asthma and respiratory problems prompted by secondhand smoke got a second wind. The U.S. as a result ostracized smoking in public places and now has the lowest smoking rate in the world. A single sapient definition helped alter the habits and change the beliefs of an entire country.

The idea of focusing within an Intersection of fields is one of several integrating concepts for identifying and implementing sapient definitions. Indeed, by definition, less built-in resistance to change is likely in a no-man’s-land. Other definitions: Field and Intersection. — 250 words